As you have sold products on Amazon for a while, you may have noticed that there is a lot of work to do if you want to have good sales on Amazon. These works can also be called your strategy to increase sales on Amazon.
And if you don’t have a strategy, or if your current strategy is not working well, then you will need to change it. So, what should you do to have a better strategy and thus increase your sales on Amazon?
Table of Contents
- 1. Find and Sell the Right Products
- 2. Create a Good Listing
- 3. Optimize Your Listings for Search
- 4. Price Your Product Competitively
- 5. Get Reviews for Your Product
- 6. Use Amazon Sponsored Ads
- 7. Use Fulfillment by Amazon (FBA)
- 8. Run Promotions and Deals
- 9. Have Your Own Brand
- 10. Get Help from Influencers
- 11. Build an Email List
- 12. Follow Amazon’s Rules and Terms of Service
- Final Thought
1. Find and Sell the Right Products
The first thing you need to do is find the right products to sell on Amazon. You can’t just sell any product on Amazon and expect to make a lot of sales. You need to find products that are in demand and that people are willing to buy.
There are a few ways you can go about finding the right products to sell on Amazon. You can use keyword tools to find out what people are searching for. You can also look at the bestseller lists to see what products are selling well. And you can also look at trends to see what products are popular right now.
Once you’ve found a few potential products, you need to do some research to make sure that they are actually selling well. You can do this by looking at the sales rank of the products. The lower the sales rank, the better. You can also look at reviews to see what people are saying about the product. If people are giving it a high rating and leaving positive reviews, then it’s likely that the product is selling well.
Then you need to check if you’re going to sell these products, can you sell well? You need to think about this question deeply as your decision to choose what products to sell will determine whether you’ll be successful or not.
Therefore, at this stage, you need to figure out if there are demands that are not met well. You can judge it from the bad reviews speaking the problems of the product the buyer received. Then you need to think if you can solve these demands by improving the products.
Next, as a new seller and a new listing, it’s hard to rank your listing, so you need to find lower competition keywords, which will take you less time and effort to rank higher. Therefore, you can have orders in a short time after the products arrive Amazon warehouse and go online.
2. Create a Good Listing
The next thing you need to do is create a good listing for your product. This is where people will go to learn more about your product and decide whether or not they want to buy it.
Your listing needs to be well-written and informative. It should also be keyword-rich so that people can easily find it when they’re searching for products like yours.
You also need to include good quality photos in your listing. People want to see what they’re buying, so make sure your photos are clear and show the product from all angles.
And finally, you need to include a video in your listing. Videos are a great way to show off your product and how it works. They can also help increase conversion rates, so make sure to include one in your listing.
3. Optimize Your Listings for Search
The next thing you need to do is optimize your listings for search. This means making sure your listing appears as high up in the search results as possible.
There are a few things you can do to optimize your listings for search. First, you need to choose the right keywords. These are the words and phrases people will use to search for products like yours.
To find the right keywords, you can use a Amazon’s keyword tool. This tool will show you the estimated monthly searches for a particular keyword as well as how difficult it is to rank for that keyword.
Once you’ve chosen your keywords, you need to make sure they’re included in your listing in the right places. This includes the title, the description, and the bullet points. You should also use them in your product photos and videos.
And finally, you need to make sure your listing is error-free. This means checking for spelling and grammar mistakes. You should also check that all your product information is correct.
4. Price Your Product Competitively
Pricing is a key part of selling on Amazon. You need to price your product competitively so that people will buy it. But you also need to make sure you’re making a profit.
To find the right price for your product, you need to do some research. Look at what similar products are selling for and price your product accordingly. You can also use Amazon’s pricing tools to help you find the right price for your product.
5. Get Reviews for Your Product
Reviews play a key part in ranking your keyword and gaining customers’ trust. When people see that others have bought your product and liked it, they’ll be more likely to buy it themselves.
There are a few ways you can go about getting reviews for your product. You can attend Amazon’s programs like Vine to get reviews. You can also request reviews for your product from buyers in your Amazon dashboard. Maybe you can also choose other ways.
Whatever method you choose, make sure you’re getting honest reviews from real people. Don’t try to game the system by leaving fake reviews or paying for positive reviews. Not only is this against Amazon’s rules, but it will also hurt your business in the long run.
6. Use Amazon Sponsored Ads
Sponsored Products are a great way to get your product in front of more people. When you run a Sponsored Products campaign, your product will appear in the search results and on product detail pages.
To run a Sponsored Products campaign, you need to create an ad group. An ad group contains one or more ads for your product.
There are several types of Amazon ads like Headline Search Ads, Product Display Ads, and so on.
When creating your ad group, you need to choose your campaign objective. This could be to increase traffic to your listing or to increase sales of your product.
You also need to set a budget for your ad group. This is the amount you’re willing to spend on your ads each day.
Once you’ve created your ad group, you need to create your ads. To do this, you need to choose your ad type, target your keywords, and write your ad copy. Once you’ve created your ads, they’ll be reviewed by Amazon and then they’ll start running.
You can track the performance of your ads in the Ads Manager. Here you can see how many people have seen your ad and how many have clicked on it.
You can also use the Ads Manager to make changes to your ads. For example, you can change your budget or target new keywords.
7. Use Fulfillment by Amazon (FBA)
If you want to increase sales on Amazon, one of the best things you can do is use their fulfillment service, Fulfillment by Amazon (FBA).
FBA is a fulfillment service that allows you to store your products in Amazon’s warehouses and they will handle the shipping. This can free up a lot of your time so that you can focus on other aspects of your business.
It can also help you increase sales because FBA-eligible products are eligible for Prime shipping. This means they will get to customers faster and they’re more likely to buy from you again in the future.
To learn more about FBA, you can check out Amazon’s fulfillment center.
8. Run Promotions and Deals
Promotions and deals are a great way to increase sales on Amazon. They can help you move inventory, attract new customers, and boost your sales.
There are a few things you need to keep in mind when running promotions and deals. First, you need to make sure your products are priced competitively. You don’t want to run a promotion or deal and then lose money because your product was too expensive.
Second, you need to make sure your promotions are targeted. This means you need to choose the right products and the right customers. You don’t want to run a promotion that doesn’t attract the right people.
And finally, you need to make sure your promotions are successful. This means you need to track your sales and see how much your promotion has increased them. If your promotion isn’t successful, you may need to adjust it or try something different.
9. Have Your Own Brand
You can protect your store and listing by registering your own brand in the USA (if your target market is in the USA) and enrolling it on Amazon. There would be many sellers who sell the same products, and easy to cause infringement. So it is essential to have your own brand.
It also helps you improve your discoverability on Amazon. If customers are searching for your brand, they’re more likely to find your listing. And if they’re looking for a specific product, they’re more likely to find your listing if it’s branded.
Branding can also help you build customer loyalty. If customers like your brand, they’re more likely to buy from you again in the future.
There are a few things you need to do to create your own brand. First, you need to choose a name for your brand. This should be something that’s easy to remember and spell. Second, you need to create a logo for your brand. This should be simple and professional, many sellers choose the word trademarks because it is easy to register. And finally, you need to create some branded packaging. This could be custom boxes or labels with your logo on them.
This will also help you build trust with customers and increase sales.
When you have your own brand, you can create your own packaging and labeling. This can make your products stand out from the competition.
Further, you can use Amazon brand tools such as A+ Content, Enhanced Brand Content, Sponsored Brands, and Amazon Brand Analytics. This can help you attract more customers and increase sales.
10. Get Help from Influencers
Influencers can help you increase sales on Amazon. They can promote your products to their followers and help you reach a larger audience.
To find influencers, you can search for relevant keywords on social media sites like TikTok and Instagram. You can also use Google to search for blogs and YouTube channels that review products in your niche.
Once you’ve found some influencers, you can reach out to them and see if they’re interested in promoting your products. You can offer them a commission for every sale they generate.
You can also create affiliate links and give them to influencers. This will allow them to promote your products on their own websites or blogs. And you’ll only have to pay them when they generate a sale.
Working with influencers can be a great way to increase sales on Amazon. But you need to make sure you choose the right influencers. Look for influencers with a large following who are active in your niche. And make sure you negotiate a fair commission rate.
11. Build an Email List
Building an email list off Amazon through your own websites. You can use your email list to promote new products, run promotions, and build customer loyalty.
To build your email list, you need to collect email addresses from your customers. You can do this by asking them to sign up for your newsletter or providing an incentive like a discount code.
12. Follow Amazon’s Rules and Terms of Service
If you want to do your business in the long term, Make sure you follow Amazon’s rules and terms of service. If you don’t, your account could be suspended or even banned.
There are 4 core factors that determine your Amazon business success:
- Keywords research: find the large volume but low competition keywords. This can ensure you find the right products to sell.
- Keywords Ranking (or your’ product’s Best Sellers Rank in the Category or Sub-Category). A higher ranking position means buyers can see you and most probably buy from you.
- Price and Profit: Price right makes you competitive, profit allows your business can be done consistently.
- Have products to sell: If your storage is run out, your keywords ranking will drop, that’ll make it hard to sell your products after you have products arrived warehouse. So FBA can solve your problem.
You can also visit Amazon’s advice on how to increase sales.