The conclusion of your business plan should summarize your overall argument for why your business will be successful to attract investors or inspire your employees. It should also provide a brief glimpse into the future, outlining your plans for expansion and growth. Finally, the conclusion should reiterate the unique selling points of your business and leave the readers with a positive impression.
Here are some tips on writing a conclusion for your business plan.
Table of Contents
1. Decide Where You Want it to be Placed
Decide whether you want the conclusion of your business plan to be at the end of the complete document or at the end of the executive summary. Consider adding the conclusion at the end of the executive summary if you’re writing a business plan to attract investors or raise funds. The executive summary is typically the first thing investors will read, so adding the conclusion there will ensure that they see your most important points.
If you’re writing the business plan for internal purposes, such as to guide decision-making or track progress, then you may want to place the conclusion at the end of the complete document. This will allow readers to see the full context of your argument before reaching the conclusion.
2. Put the Right Information
The conclusion of your business plan should briefly summarize the main points of your argument. It should state why you believe your business will be successful and how you plan to achieve your goals. If you’re writing the business plan for investors, this is your chance to make a final pitch for why they should invest in your company.
If you’re writing the business plan for internal purposes, the conclusion can be more forward-looking. In this case, you may want to include your plans for expansion or growth. This will give readers a sense of where you see the business going in the future.
For example, your conclusion should put this information if you want to convince investors:
- Current financial situation of your company
- The needed funds for your company growth and expansion
- Your target market and customers
- Customers’ demand
- How you make a difference from your competitors
- The plan to increase your sales
And if you want to give managers an idea of where the company is headed, your conclusion should include:
- Your company history and products
- Future goals and objectives
- Plans for expansion or growth
- Timeline for achieving these goals
Not all conclusions need to include all of this information, but these are some of the most important points to include.
3. Make it Convincing by Adding Facts and Statistics
Reinforce your argument by adding some facts and statistics to back up your claims. This will make your conclusion more convincing and leave the reader with a positive impression of your business.
For example, if you’re trying to convince investors that your business is a good investment, you might include information about your company’s past financial performance or projections for future growth. If you’re trying to convince managers that your company is headed in the right direction, you might include information about your market share or customer satisfaction rates.
4. Maintain a Positive Tone
Keep the tone of your conclusion positive and optimistic. This will leave the reader with a good impression of your business and make them more likely to invest in or support your company.
For example, avoid phrases like “Even though we’ve had some setbacks, I’m confident that our business will be successful.” Instead, focus on the positive aspects of your business and your plans for the future. Phrases like “I’m confident that our business will be successful” or “I believe in our company’s potential” will leave the reader with a positive impression of your business.
5. End with a Call to Action
The conclusion of your business plan should include a call to action. This is your opportunity to convince the reader to invest in or support your company.
For example, if you’re writing a business plan for investors, you might say something like “I invite you to invest in our company and join us on this exciting journey.” If you’re writing the business plan for internal purposes, you might say something like “I invite you to join me in working towards these exciting goals.”
This call to action should be brief and to the point. It should be clear what you’re asking the reader to do, and it should be convincing enough to make them want to do it.
6. Review Your Conclusion
After you’ve written your conclusion, take a step back and review what you’ve written. Make sure that your argument is clear and that all of the important information is included. Check for any typos or grammatical errors, and make sure that your tone is positive and optimistic.
If you’re writing the business plan for investors, ask someone else to read your conclusion and give you feedback. It’s important to make sure that your argument is clear and convincing, so get as much feedback as you can.
Once you’re happy with your conclusion, you’re ready to move on to the next section of your business plan.
Business Plan Conclusion Example
Here’s an example of a conclusion for a business plan:
“The company’s management is optimistic that it will be able to meet its aggressive sales targets, with total sales of $10 Million, $15 Million, and $20 Million in 2022, 2023, and 2024, respectively.
Furthermore, we have carefully analyzed its market, potential clients, and ability to increase its sales and market share in our industry. The Company has the potential to provide high ROE to potential investors due to its unique selling point that meets customers’ demand, aggressive marketing strategy, and makes a difference from competitors.
The management team invites you to invest in the company and join us on this exciting journey. With your support, we believe that we can achieve our goals and create shareholder value. Thank you for your time and consideration.
The Company will need to raise early money in order to become an industry leader. This money will go toward startup expenditures, building a legitimate storefront, and expanding the company’s infrastructure, product development, and marketing.
The company will be able to achieve its success in 3 years based on the funding requirements.
Assuming all goes according to plan, the management team is confident that it will be able to generate significant returns for its investors.”
The conclusion of your business plan is your opportunity to briefly summarize your company and its potential for success. It should include information about your current financial situation, your target market, and your plans for expansion or growth. You should also include some facts and statistics to back up your claims. Keep the tone positive and optimistic, and end with a call to action.
With this information, hope you can write a convincing conclusion that will leave the reader eager to invest in or support your company.