Search engine optimization (SEO) is important to increase your business visibility on the internet, which can help your brand building and attract new customers. As a business owner, you may need to optimize your website with an SEO strategy. Here are 12 reasons why your business needs SEO.
Table of Contents
- 1. SEO Brings New Opportunities
- 2. SEO Helps Brand Building
- 3. SEO Together with Other Marketing Strategies
- 4. SEO Builds Your Credibility And Trust
- 5. SEO Improves Your Conversion Rates
- 6. SEO Helps Understand Consumer Behavior
- 7. SEO Improves User Experience
- 8. SEO Impacts Buyer’s Journey
- 9. SEO Helps Compete with Your Competitors
- 10. SEO is Cost-Effective
- 11. SEO Website is an Asset
- 12. SEO a Long-Term Strategy
- Final Thought
1. SEO Brings New Opportunities
Organic search is the primary source of website traffic for most businesses. Customers won’t have to go through a lot of websites before finding yours and can save their valuable time and attention to you instead of your competitors.
This means that if you’re not investing in SEO, you’re missing out on a massive opportunity to gain customers.
2. SEO Helps Brand Building
SEO helps increase your brand visibility on search engines so people can easily find you online. Earning a spot on the first page of Google search results makes your business easily accessible and may increase customer trust in your brand.
3. SEO Together with Other Marketing Strategies
To boost your traffic, you may need a comprehensive marketing strategy, including SEO, paid advertisement (ex. Google Ads), social media, and exhibition. Among them, SEO may be the key part of your plan as it is the most effective way to reach potential customers who are looking for your type of product or service.
4. SEO Builds Your Credibility And Trust
Another major benefit of SEO is the way it allows you to build trust and credibility with potential customers. If you rank on page one for your main keywords, you will earn the trust of those customers who are looking for your product or service. When they see that you’re a credible source, they’re more likely to do business with you.
As visitors begin to see your website appear on the first page of search engine results more often, they will start recognizing your brand and eventually trust it.
5. SEO Improves Your Conversion Rates
When your site ranks higher in the search engine results pages (SERPs), it means that you will receive more traffic from people who are looking for your products or services. And since people are more likely to visit websites that are near the top of the search engine results, this can lead to more conversions for your business.
6. SEO Helps Understand Consumer Behavior
You can see which countries your visitors come from, what they are looking for on your website, and what pages they view the most and spend more time from Google Analytics.
This valuable customer information allows you to further understand customers’ needs and makes it possible to adjust your website content so that to gain more metrics.
7. SEO Improves User Experience
To rank your keywords high in Google, you need a user-friendly website, which provides visitors with a good experience, especially the speed in mobile versions. In return, potential customers will like your website and make a purchase as your website is easy to use and has the information they need.
8. SEO Impacts Buyer’s Journey
A buyer’s journey is the whole process of a person or a company buying your products or services. You can influence the buyer’s journey by optimizing your main keywords on the first page of Google because the buyer always find you in their multiple search results of different keywords and therefore make you stand out.
9. SEO Helps Compete with Your Competitors
Most consumers research before making a purchase. If your competitors have done Good SEO, you can follow them to increase your traffic. If your competitors don’t do SEO, it is your opportunity to outrank them in search engines to get more potential leads and increase your sales.
10. SEO is Cost-Effective
Compared with exhibitions, SEO is cheap. You don’t have to worry about the cost of renting a booth, hiring staff, or printing and distributing flyers. In most cases, you can achieve good results with a modest SEO investment. Now SEO is a good replacement for exhibitions as the latter is much influenced by the Covid-19.
Compared with paid advertisement (ex. Google Ads), SEO is more cost-effective as it does not require a payment for each click of the ad. In addition, it provides long-term benefits as your website becomes more visible to search engines and would be able to attract more potential customers all year round.
11. SEO Website is an Asset
If you’re like most businesses, your company’s website is one of your greatest assets. It’s the 24-7 salesperson that never takes lunch breaks, can sell to customers around the world.
12. SEO a Long-Term Strategy
SEO is a long-term strategy, your keywords will rank higher year after year with proper SEO tactics. SEO can take months or even years to really start seeing results, but you will eventually get there if you’re patient enough.
SEO plays an important role in gaining customers, whether for B2B or B2C. If you’re planning to acquire customers from your website, SEO would be a good choice.