Booklets are many businesses’ secret weapon. These relatively unassuming marketing mediums still wield great power even as digital strategies increasingly dominate marketing budgets.
But why is this? Printed booklets are versatile marketing tools that allow you to engage audiences with varied and in-depth content, from product and service to case studies and testimonials. To understand what makes booklets such a powerful medium, let’s explore their role and impact on businesses’ marketing strategies today.
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Printed Booklets: What are the Main Benefits?
Despite the digital revolution, many brands still design and print booklets to distribute to their customers and clients. Here’s why:
Tangibility
Humans like tangibility. Unlike digital mediums, a physical booklet gives us a tangible experience that engages our senses. We feel the smoothness of the paper and enjoy the satisfying sound of flipping the pages.
Holding a physical booklet in our hands not only increases memory retention but also boosts brand recognition. For example, one study found that printed marketing has a 70% higher recall rate than digital ads.
But that’s not all—the tangibility of booklets gives us a sense of ownership over them, something that digital content lacks.
Visual Appeal
But we don’t just enjoy things we can touch, we’re also taken in by marketing materials that are visually appealing. A thoughtfully designed booklet not only communicates information but tells a compelling story using text and visual elements.
That’s why it’s vital to use relevant, high-quality imagery, your brand’s colour palette and logical layouts to enhance the reader’s experience. If you don’t have the in-house expertise to create a standout booklet design, we recommend calling in the help of a professional.
Connection
Distributing printed booklets is also a great way to create a connection with your target audience. This connection is established through content that speaks directly to the reader’s needs, preferences and pain points.
Plus, over 50% of consumers trust print marketing more than any other channel, and trust is vital in creating a solid connection with potential customers.
Truly impactful booklets are the ones that feel less like a marketing medium and more like a compendium of educational and entertaining content that your readers can get stuck into.
Value Perception
You can also enhance the perceived value of your brand by investing in high-quality booklets. By providing your target audience with engaging information in a visually pleasing format, you increase the perceived quality of your brand and the products or services you offer.
You’re showing prospective customers that you’re willing to invest in educating and informing them, which reflects positively on your brand.
Printed Booklets: Quickfire Tips and Tricks
Now that we’ve outlined some of the key benefits of distributing printed booklets, we’ve got some quickfire tips and tricks to share to help you create a standout booklet:
Know Your Audience
To have maximum impact, make sure the content of your booklet resonates with your target audience. If you haven’t already, review data and analytics you have on them, create buyer personas and monitor feedback to understand their wants and needs a little better.
Focus On Quality
An effective booklet is well-written, engaging and informative. During the booklet creation process, make sure to prioritise high-quality content that will compel your audience to keep reading and perhaps seek out your products or services.
Include Impactful Visuals
Did you know that printed campaigns with compelling visual content get a 65% higher engagement rate? Now you do! Including impactful visuals like high-quality imagery, a consistent colour scheme and informative infographics will help keep readers’ attention firmly on your booklet.
Be Clear and Concise
No one likes a cluttered booklet! Make your points clearly and concisely and ensure the layout of your booklet is clean with plenty of white space. The last thing you want to do is overwhelm readers.
Consistency Is Key
Ensure that your booklet design aligns with your brand guidelines. Your booklet is a reflection your brand image and values, so consistency in the use of colours, logos and graphic styles is essential. But the impact goes beyond aesthetics, as brand consistency across all mediums can increase revenue up to 23%!
Include Strong CTAs
Don’t underestimate the power of strong and strategically positioned CTAs. A clear CTA tells readers what to do next, whether it’s booking a meeting, visiting a website or taking advantage of an offer. Make sure they are visible and clear with a sense of urgency about them (without being too pushy, of course).
Quality Printing
Finally, make sure to find a reliable printing service to produce your booklets. If you find an online printing service you like the look of, check their reviews and ask any questions you may have before committing to them. Finding a reputable printing company is vital if you want a high-quality end result.
