Companies are giving away promotional products to either promote their product or brand. It is common for these items to be distributed as part of a marketing campaign, especially at trade shows and conventions.
If you’re the seller of promotional products, many companies are your potential customers as they most probably need promotional products to make their product or brand awareness. Here are 7 tips to sell promotional products that may help you.
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Know your clients’ need
Identifying the target customers and what kinds of promotional products they need or would be interested in is the most part of your sales journey. Promotional products can lead to an increase to their brand awareness and product or service sales.
There are a variety of promotional products that your customers can give away during their promotional period. It is important to pick out an appropriate promotional product for your client that clearly communicates what the company does. The most common promotional products are those with the customer’s logo printed on them.
Follow through on special requests
This is really a must when it comes to selling promotional products. If you do not follow through on special requests that your clients make, then they will likely take their business elsewhere.
While it can be very time-consuming and expensive to fulfill certain order requirements (like rush orders), the customer will be happy and they will likely return to you in the future for more promotional product needs.
Offer a variety of products for different types of clients
It would be better if you can offer a variety of styles and designs so you appeal to more than one type of client. Make a display of samples for your customers to really see what you can offer. If you don’t happen to have a fair number of samples on hand, then take pictures and post them online.
Make sure your products are top quality
Though it’s important to offer a variety of styles and designs with your promotional items, that shouldn’t be at the expense of quality. If you’re selling promotional items such as coffee mugs, ensure they’re microwave and dishwasher safe, and use high-quality materials that will stand the test of time.
Answer any of your customer’s questions or concerns
When selling promotional products, it is also a must that you are always available. Even if you do not manage your business alone, make sure someone can help a potential client with whatever question they might have.
Being prompt and available can make or break a sale in this industry, so make sure you keep the lines of communication open and do your best to follow through on any special requests that your customers might have.
Update your products
Because selling promotional products is usually different from selling common products as one promotional product does not last forever, and in fact, it might be necessary for you to replace certain items in the future. This means that when a customer is no longer interested in what you have offered, you’d better keep them informed of what current popular products you’re selling.
Do not get discouraged
Selling promotional products can be very tricky at times…but do not get discouraged. It is an industry that entails a certain amount of trial and error, after all.
Just remember that your clients value you and your products, so keep trying to find new ways to improve your service and the way in which you market yourself. If something does not go over well with a client, don’t sweat it. Just move on and try something else.