Are you wondering how to rank higher in search engines? If so, you’re not alone. Every website owner wants their site to rank as high as possible in search engine results pages (SERPs).
There are a variety of ranking factors that contribute to where your website falls in the SERPs. One of the most important factors is domain authority (DA) or domain rating (DR). The higher your DA or DR, the more likely you are to rank high in SERPs.
DA is came up with by MOZ, which is a metric that measures the strength of a website’s backlink profile. If your site has a ton of backlinks from high quality websites or from high DA websites, that means your site will have a high DA.
DR is created by Ahrefs, a similar meaning to DA, they both represent domain authority, but the way in calculating the DA and DR is different. In the following content of this article, we use DA to say domain authority.
Google looks at links as votes, and the more votes (links) your website has, the more authority it has.
There are a number of ways to increase your domain authority. In this article, we’ll give you some tips on how to do that.
Table of Contents
- 1. Become An Authority Within Your Niche
- 2. Link Building to Earn High-Quality Backlinks from Authority Sites
- 3. Do Some Guest Post
- 4. Use HARO
- 5. Make Visitors Like Your Website’s Design
- 6. On-Page SEO Optimization
- 7. Technical SEO
- 8. Promote Your Website on Social Media
- 9. Create Infographics
- 10. Participate in Forums and Discussion Boards
- 11. Build Brand Trust
- 12. Remove Spammy Links
- 13. Get More Traffic-driving Links
1. Become An Authority Within Your Niche
If you want to rank higher in SERPs, you need to become an authority within your niche. The best way to do this is to create high-quality content that is relevant to your niche.
When people see that you have created deep content on a certain topic, they’re more likely to link to your website to help their readers learn more on that related topic. Links you earn this way is called natural links. In addition, content is the King to rank higher in Google as Google like quality content.
So, if you want to increase your domain authority, focus on becoming an authority within your niche.
Link building is a good way to earn high-quality backlinks from authority sites. Authority sites are websites that have a high DA themselves.
You reach out to the site owners and ask them for a link. Site owners may give you a link if you can provide a good reason that they should link to you. You need to provide the value of your page to site owners. Usually, they do it because of your high quality content and negotiation skills.
3. Do Some Guest Post
Guest post is another way to get backlinks from high-quality websites. When you contribute an article to another website, you’re typically allowed to include a link back to your own website in your content or author bio.
If you’re not sure where to start, reach out to websites in your niche and see if they’re interested in having you write a guest post. You can find guest post opportunities like search “guest post + your niche” on Google.
4. Use HARO
HARO is a great resource for building brand mentions and authority. Basically, HARO is a platform that connects journalists with sources.
As a source, you can sign up to receive emails from HARO containing requests from journalists. If you see a request that you can help with, you can submit a response.
If your response is used, you’ll typically get a mention in the article, along with a link back to your website.
5. Make Visitors Like Your Website’s Design
A good design will make people like to spend time on your website and also like to link to it.
6. On-Page SEO Optimization
Work on your website’s on-page SEO. This includes things like title tags, meta descriptions, and H1, H2, and H3 titles. Optimizing these elements can help to increase your website’s click-through rate (CTR) from the SERPs, which makes your chances to rank high.
7. Technical SEO
Technique SEO is just as important as on-page. Search engines are constantly changing and evolving, so it’s important to keep up with the latest trends.
Some technical SEO factors include:
Site speed – Make sure your website loads quickly. Google has said that site speed is a ranking factor.
Mobile-friendliness – Google is now using a mobile-first index, so it’s important to make sure your website is optimized for mobile devices.
SSL certificate – Google has said that websites with an SSL certificate are more likely to rank higher than those without one.
8. Promote Your Website on Social Media
When you share your website’s content on social media, Social media can help to increase your website’s reach, you’re likely to get backlinks from people who see it.
9. Create Infographics
Infographics can also help you to build backlinks. People love to share infographics because they’re easy to digest and they’re visually appealing. When you create an infographic, be sure to include a link back to your page.
10. Participate in Forums and Discussion Boards
Forums and discussion boards are a great place to interact with people in your niche. When you participate in these types of online communities, you’re likely to get backlinks from people who see your content. In addition, participating in forums and discussion boards can help you to build relationships with other people in your niche.
11. Build Brand Trust
You can also increase your domain authority by focusing on building brand trust. Writing accurate, valuable, and useful content consistently that visitors can rely on is important to establish your trust in your niche. When people trust your brand, they’re more likely to link to your website.
12. Remove Spammy Links
A small number of low-quality links won’t hurt your DA too much. However, if you have a lot of these kinds of links, it can actually decrease your DA.
Spammy links are usually easy to spot. They often come from automated link farms, or from websites that have nothing to do with your niche.
If you have a lot of these links pointing to your website, it’s best to remove them. You can do this by using the Google Disavow Tool.
13. Get More Traffic-driving Links
When doing outreach for earning links, keep in mind try to get backlinks from websites that have real organic traffic instead of websites that with high DA with low or no organic traffic.
Links from high DA+real traffic websites are much more valuable and will help to increase your domain authority and improve your keyword ranking. To find websites that get a lot of traffic, you can use tools like Ahrefs or Semrush.