It’s no secret that content marketing is an essential part of any successful online marketing strategy. But how do you know if your content marketing efforts are paying off?
There are a number of ways to measure the success of your content marketing efforts, and it’s important to track as many of them as possible. Here are some of the most important metrics to track.
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1. Website Traffic by Source
One of the most important ways to measure the success of your content marketing is to track where your website traffic is coming from. You can use a tool like Google Analytics to track this information. Compare the traffic from different sources: organic search, social media, Google Ads, etc. Then see which sources are generating the most traffic, that is the reflection of your content marketing strategies?
2. Keyword Rankings
If you put lots of effort into increasing organic traffic, then the metric to track is your website’s keyword rankings. You can use a tool like Ahrefs or SEMrush to track your rankings for specific keywords. Tracking your rankings over time can help you determine which keywords are most effective for your content marketing efforts.
3. Brand Awareness
Brand awareness is another important metric to track, as it measures how well your content is helping to promote your brand. There are a number of ways to measure brand awareness, but some common ones include social media mentions, website traffic, and search engine rankings.
If you’re seeing an increase in any of these metrics, it means your content is helping to increase awareness of your brand.
4. User Behavior
The most important thing to track is how users are interacting with your content because your intention of content marketing is to engage users. You can use a tool like Google Analytics to track how long users are spending on your pages, where they’re clicking, and more. This information can help you determine which types of content are most effective, and which pages need improvement.
You can track the user behavior from the leads your content marketing efforts are generating. This can be done by tracking the number of people who fill out a contact form or sign up for a newsletter after reading your content.
If you’re seeing an increase in the number of leads from the specific page that you’re doing content marketing, it means that your content is helping to generate interest in your product or service.
Conversions mean the leads take the percentage of total page views. It is another important metric to track when it comes to content marketing. This is because conversions represent actual sales or sign-ups, which is the ultimate goal of any content marketing strategy.
Time On Page
Keeping track of how much time visitors spend on your website can be helpful to understand how they use the site. This information can also help to improve the user experience.
There are many factors that affect the number of page views a website receives. The most important factor is the quality of the website’s content. You can assess your content marketing result from the page views. If a website has high-quality, informative, and engaging content, it will naturally receive more page views than a website with low-quality or less relevant content.
Bounce rate measures how well your content is keeping people’s attention. Bounce rate is the percentage of people who leave your website after only viewing one page. Your website can get a low bounce rate if your content is valuable to visits.
Social Shares reflect how well your content is being shared by people. Shares can be tracked by looking at the number of social media shares or by using a service like BuzzSumo.
If you’re seeing an increase in shares, it means your content is resonating with people and they’re sharing it with their friends and followers.
You can track the number of people who sign up for your email list or follow you on social media. If you’re seeing an increase in the number of subscribers, it means your content is helping to build a relationship with your audience and get them interested in what you have to say.
Backlinks are essentially links from other websites that point to your website. If you get backlinks from a high DA or DA website, that is to say, you have good content that earns high-quality backlinks.
Quality comments are also a good indicator of how well your content is performing. Comments can be tracked by looking at the number of comments on each post or by using a service like Disqus.
When it comes to content marketing, it’s important to track as many metrics as possible. By tracking the above metrics, you can get a good idea of how well your content is performing and make necessary adjustments for improved results.