You may agree that video marketing will boost small business sales. You may have noticed that many small businesses succeed online by using video marketing.
You can promote almost anything with a video, from products or services to yourself or even your company culture. We are in the age of technology and people are using YouTube as their main platform for watching videos online. That’s why it is extremely important to include video marketing in your small business marketing plan.
There are many different types of videos out there that can be created for small business success. If you’re wondering how to get started with video marketing, here are some ideas that may help you out.
Table of Contents
1. Introduction Video
You may agree that the first video for your small business is to create an introduction video. It briefly lets potential customers know who you are and what you’re doing. You’re going to record yourself talking about the company’s history, values and vision. You can upload this type of video on your website or social media channels.
2. Brand Story Videos
This is a type of video that tells the story of your brand and what you believe in. People are more likely to buy from those they know, like and trust. To create a video to show your brand and share what you think makes your product or service unique.
3. Product Videos
Product videos may be the core of your business as your small company survives selling products. Share a video showing your products and explain why people should buy from you instead of your competitors.
Make sure your videos show enthusiasm. This is extremely important because people want to see your excitement and energy when you create content. It will help build trust with potential customers which means more sales for small businesses.
4. Product Demonstration Videos
Product demonstration videos may be the longest videos you’ll create for your small business. They guide customers how to use your product or service step-by-step. You can even share important information about your product by making a tutorial video. This is something customers will appreciate because they’ll be able to see exactly what they need to do in order to get the best results.
5. Educational/Explainer Videos
If you’re a small business owner, it’s important to show your expertise and establish yourself as a professional. This type of video is short and professional so people won’t get bored watching it. So why not create educational videos in which you share useful tips or knowledge about your industry?
You can show your expertise by sharing how-to videos on different topics that are relevant to the industry you’re working in. You can record yourself by giving advice to people who are interested in establishing themselves in this field.
Educational videos are a type of video marketing that you should use in your small business plan. This is one of the most popular types of videos because it not only benefits people looking for information but also businesses who need content for their websites or social media channels too.
Your educational video should be catchy and intriguing. It should give people a taste of what they can expect if they decide to watch your other videos or buy from you.
6. Testimonial Videos
You should create testimonial videos for your small business. These are important because they feature real people who have used and trusted your product or service successfully. It’s also the perfect opportunity to showcase what you stand for and talk about some of the different ways people can use your products.
7. FAQ Videos
This is one of the most helpful types of videos that you can create as a small business owner. People love this because there’s nothing quite as annoying as having to look through an entire website for answers to their questions.
You can answer some of the most common queries by creating FAQ videos especially if they’re relevant to your industry. You can even record yourself giving advice to people who are reaching out for help.
FAQ videos are also helpful because they show potential customers what you’re willing to do to resolve their issues with your product or service. These videos are short, simple and informative which means people will be more likely to watch them too.
8. Event Videos
You can use videos to show your completed projects, brand’s events, conferences and etc.
Showcase the success you’ve had by filming a compilation of clips from different customers who have been helped out by your company. It’s important to showcase their satisfaction with your product or service in order to build trust.
You can also create event videos to showcase some of the things you’ve been doing recently. For example, if your company has reached a milestone like expanding into a new area, you should film and upload some footage from the launch party or celebrations that took place afterward.
It’s recommended to regularly upload new videos because it allows your viewers to see how you’re growing and evolving. It also brings in more people who are interested in getting involved with your business or becoming loyal customers too.
Final Thought
Video marketing is essential if you want to grow your small business. With the help of video, you can promote your products and services to a wide range of audiences.
They’re perfect for engaging with potential customers because many people who watch a video online will take action within 24 hours. Video marketing is also a good choice if you want to show off your expertise or gain a bigger audience.
