If you want to boost leads and sales for your business, you need to ensure you’re enhancing various areas of your marketing. The best way to do this is to incorporate call tracking software into your process.
Here you’ll learn what call tracking software is and in what ways it can improve different areas of your marketing.
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What is Call Tracking Software?
Call tracking is an intelligent software that helps you track the journeys of every customer caller who interacts with your business.
Using the expert analytics provided, you can identify which of your marketing channels and campaigns are driving the highest number of callers, website visits, and various other interactions.
The software will assign dynamic phone numbers to each of your website visitors so that every touchpoint they visit before, during, and after the call will be tracked.
Unlike basic forms of call tracking, which only use static numbers assigned to each campaign, you’ll receive visitor-level data on every customer, which will reveal their entire journey through your marketing. This includes when they leave a session and join again at a later time.
When it comes to understanding your overall marketing performance, expert call tracking software, such as call tracking company Mediahawk is a good option.
How Can Call Tracking Improve Different Areas of Your Marketing?
There are various areas of your marketing which can receive a significant boost from call tracking software. This includes:
Online and Offline Campaigns
These are technically two important areas of your marketing, which are your online and offline campaigns.
Despite the prominence of the digital world today, various businesses across different industries still see the many benefits of diversifying their marketing through online and offline campaigns.
This means having things like social media campaigns and emails, as well as radio and print ads.
With call tracking, you can combine reports on both areas of your marketing to get a full overview of your marketing performance, without sacrificing crucial insights from your offline campaigns.
When you receive a call, you’ll see every touchpoint they travelled through, whether they visited your website or called a number from your TV ad.
Another important area of your marketing is your pay-per-click (PPC) strategy, and call tracking software can help you optimise this for increased engagement.
The software will help track the number of conversions from each of your PPC ads, seeing which ones are most successful at driving calls, enquiries, and sales.
As a result, you can adjust the amount you pay towards each of your ads to avoid any spending wastage on ads which are underperforming.
Also, you can identify trending keywords for your PPC conversions at different times of the year, so you can further adapt your strategy to ensure the right ads are being invested in at the right time for maximum leads and sales.
A key area of your marketing is how you communicate with and convert customers over the phone, and call tracking is perfect for this.
Speech analytics is a unique feature you can include with your call tracking, that identifies any keywords which are mentioned during call conversations.
These keywords can be established by you, to pick up on certain behaviours with your customers.
For example, you may notice a large majority of your customers are asking the same types of questions, or certain campaigns are producing customers which are more likely to make a purchase over the phone – hence, a valuable lead.
Therefore, you can adapt your campaigns to highlight the various things your customers are mentioning in their calls, e.g., your prices or product selection to meet the needs of your customers more accurately.
Also, if you notice certain campaigns which are delivering valuable phone leads, you can direct more resources towards these activities, to further increase leads and sales from these points.
If you want to strengthen different areas of your marketing, then be sure to consider call tracking for your business.