I think you’ll agree that a domain name is an important part of any website. It is what people use to access your website, so it’s important to choose a good one. Here are a few things that can help you come up with a good domain name.
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1. Ends with .com Suffix If Possible
“com” stands for commercial, it is always the first choice of most companies and individuals. Around the year 2,000, companies registered the .com suffix to do business when domains were opened to be registered. Although .net and .org were later opened for registration, there are few companies or individuals who register them unless “. com” was taken.
Using a different suffix ( .net, .org.) might confuse visitors and make them not find your site as easily as they could have. So now many web visitors of the older generation only recognize .com domain names, and their trust in other domain names formate is not high. Many visitors can’t remember .net and .org very well, when they enter the domain name in the browser, they still enter .com.
For example, if you have not visited my site and I tell you my brand is fosburit, most probably your first reaction is that my website would be fosburit.com instead of fosburit.org or fosburit.net.
Of course, if visitors are relatively young and have not been affected by the Internet from zero to one in childhood, the acceptance of other domain names will be much higher than that of the older generation.
An obvious trend is that many startups are no longer willing to purchase .com domain names at high prices. Meanwhile, you can see a phenomenon that many startups no longer regard .com as a must, and start to use suffixes such as .co or .io as their official website addresses. They have no choice as many good .com domains have been taken years ago or even 20 years ago.
2. Keep The Domain Name Short And Simple
A good domain name should be short and easy to remember. This makes it easier for your customers to find you online and type in your web address correctly. If your domain name is too long or difficult to spell, people are likely to forget it and end up going to a different website.
3. Include Your Brand Or Company Name
If you have a brand or company name, include it in your domain name. This will help people easily identify your website and may help with branding efforts.
4. Choose a Brandable Name
A valuable domain name is one that is easy to brand, meaning it’s one that can be easily associated with your company or product. For example, think about some of your favorite businesses and try to understand what makes them memorable. For example, Apple.com, Ibm.com, Google…
5. Include Your Main Keywords
Including your main keywords in your domain name can help improve your website’s SEO results. That means that your website will rank higher in search engine results pages when people search for those keywords. This can help increase traffic to your website and boost sales or leads.
With keywords in the domain name, visitors will know your business or website content is about what and will make you professional and credible.
6. Easy To Pronounce And Spell
One of the most important factors when choosing a domain name is how easy it is to pronounce and spell. You want to make sure that people will be able to easily remember your domain name, so avoid complex words or names that are difficult to say or spell.
7. Avoid Using Hyphens and Numbers
Domain names that contain special characters (hyphens or numbers) can be difficult to remember and type in correctly. Especially when your customers ask you the email address through the phone, they are likely to forget the hyphens and type in the wrong address after the call.
So it is better to avoid using them. When choosing a domain name, it’s best to stick with letters and avoid using hyphens -.
8. Avoid Same Letters Together
Some of the most commonly misspelled words are words that contain two of the same letters next to each other. These recurring letters can be used by scammers to register domain names that resemble popular domains for their own purposes. You should also consider it when choosing your domain.
Final Thought
Domain names can be a valuable part of your online identity. By following the tips above, hope you can choose a domain name that is perfect for your business.
If you are still having trouble coming up with a domain name, consider using a domain name generator (for example, LeanDomainSearch) to help you come up with ideas. These tools can give you some great options to choose from and help you find the perfect domain name for your website or business.
