Increasing your conversion rate is key to a successful online business. A high conversion rate means more customers, and more customers mean more profit. So how do you increase your website conversion rate?
There are many things you can do to boost your conversion rate, here are 23 of the most effective methods.
Table of Contents
- 1. Make Sure Your Website Is Easy To Use
- 2. Keep The Design Professional And Simple
- 3. Offer Value
- 4. Your Company People Appear On Website
- 5. Creating Landing Pages for Important Pages
- 6. Professional Content
- 7. Set Up a Sales Funnel
- 8. Build Trust with Reviews and Testimonials
- 9. Video Tutorials
- 10. Easy to Find How to Contact You
- 11. Add a Pop-Up to Retain Customers
- 12. Add Live Chat
- 13. Offer a Money-back Guarantee or Free Samples
- 14. Add a Discount Countdown Timer
- 15. Newsletter Subscribe
- 16. Improve Website Speed
- 17. Mobile Friendly
- 18. Use Https
- 19. Strong Calls To Action
- 20. Social Media Account Follower Counts
- 21. Optimize Your Paid Ads
- 22. Do A/B testing
- 23. Tracking Visitors’ Behavior In Google Analytics Final Thought
- Final Thought
1. Make Sure Your Website Is Easy To Use
A big part of having a high website conversion rate is making sure that your website is easy to use and navigate. If your visitors have a hard time finding what they’re looking for on your website, they’re likely to leave without converting. Make sure that all of your pages are easy to find, and that your navigation is clear and easy-to-understand.
2. Keep The Design Professional And Simple
Another important part of having a high conversion rate is your website’s design. Make sure that there aren’t too many different colors or fonts used on your pages, as this can become distracting for your visitors. Keep your design clean and professional based on your industry.
3. Offer Value
Your visitors may trust you much if your website can offer value to them. As a result, they’ll spend much time on your website browsing your pages. For example, if your products or services can solve some problems the visitors have, or you can provide some industry eBooks or reports. Then you can make them believe that you are an expert.
4. Your Company People Appear On Website
With your company’s people appearing on your website can increase your conversion rate. When potential customers see your people, they feel like your company is real and trustworthy.
For example, if you are selling dog products online, it will be great to put pictures of real dogs on your website. If you don’t have any real dogs at that moment or maybe one picture with two dogs together doesn’t look too good, you can use pictures of people with dogs.
The same principle works for any website – if you can show people that your company is real, they are more likely to become customers.
5. Creating Landing Pages for Important Pages
A landing page is a specific web page on your website that is devoted to a single sales offer. This should be a simple landing page with no distractions, and the focus of it should be clear immediately. Don’t have any toolbars, sidebars or other site navigation because this will just request people from clicking through to buy.
The purpose of a landing page is to get people to take action. So make your sales copy compelling, and include only the information that is necessary for them to make a purchase decision.
6. Professional Content
If your website has a number of pages with professional content, you can easily gain potential customers’ interest and trust. This is because they will see that you are an expert in your field and that you can be trusted to provide the services or products they are looking for.
7. Set Up a Sales Funnel
Setting up a sales funnel involves establishing a series of steps that potential customers go through before they make a purchase. The common sales funnel sequence is to capture an email address, follow up with content or product to build trust, and then you can gradually convert them into buyers.
8. Build Trust with Reviews and Testimonials
If you can, include testimonials from happy customers on your website. Showing potential customers that other people have had a good experience with your business and can help encourage them to convert. Additionally, consider including customer reviews on your website or blog – these can also be helpful in boosting trust.
9. Video Tutorials
Video tutorials are one of the best ways to quickly communicate information that is important to your website visitors. Producing higher quality video tutorials and adding them in your website’s support area or on product pages.
Putting video tutorials on your website can help increase the conversion rate. When you make a video tutorial, be sure to keep these things in mind:
- Start with a problem that your product solves
- Show the product in use
- Explain how the product works
- Offer a demonstration
- Answer common questions
- Provide a clear call to action
10. Easy to Find How to Contact You
It is very important for your Conversion Rate if customers can easily find your contact info or see how to contact you wherever they’re on your website pages. You can place your contact info in several places on your website, such as in the header and footer. Also, put forms on the page you want customers to take action.
11. Add a Pop-Up to Retain Customers
When customers want to close your page, a pop-up is a good option for them to stay longer and see the content in your pop-up. A good pop-up should put something that interests the potential customers and make them check the content in it.
12. Add Live Chat
A live chat can also help to increase your website’s conversion rate. When potential customers can easily get in touch with a customer service representative, they’re more likely to make a purchase. Live chat also helps to build customer trust, as customers can get their questions answered in real time.
13. Offer a Money-back Guarantee or Free Samples
A well-known way to increase your chances of conversion is by offering an incentive; such as a free sample or money back guarantee. This method works best with customers who haven’t used your products or services before and thus don’t feel like they can trust you. They will also be more likely to make a purchase if they think they might get their money back if they’re not satisfied.
14. Add a Discount Countdown Timer
Adding a countdown timer is an effective way to create a sense of urgency and motivate your visitors to take action. When people know there’s a limited amount of time to take advantage of a sale or special offer, they’re more likely to buy. You can use a countdown timer on your homepage, product pages, or checkout pages.
15. Newsletter Subscribe
Adding a subscription button for your newsletter can be an effective way to increase your website conversion rate. Send a newsletter to your subscribers regularly about the knowledge tips, tutorials and discounts that can gain customers’ trust and attract them to buy your products or services.
16. Improve Website Speed
If it takes too long for your pages to load, people will get impatient and leave. If your pages are loading fast, Visitors will have a good user experience, and it also improves your conversion rate. They don’t need to wait when they click the “contact us” page. You can improve your website speed by using a good hosting company, a caching plugin, a content delivery network (CDN) and other settings.
17. Mobile Friendly
Make sure your website is mobile friendly. With more and more people using their phones and tablets to browse the internet, it’s important that your website is easy to navigate on these devices. Make sure all of your links are easy to click and that your text is easy to read in mobile. Mobile friendly can also boost your SEO rankings.
18. Use Https
HTTPS is a secure version of the standard http. The “s” stands for secure and is wrapped in green text in the address bar in most browsers. When you visit a web page over https, your computer establishes a secure connection with the server that is hosting this web page via an encrypted network protocol.
Using https can increase your website’s conversion rate because https provides a level of security and trust that http doesn’t, and people are more likely to buy from websites that they feel are safe and trustworthy.
19. Strong Calls To Action
Use strong calls to action. Your call to action should be a complete sentence that sets a specific goal for your reader. The stronger the language, the better the results will be.
20. Social Media Account Follower Counts
A large number of social media followers can increase your brand and trust to your potential customers. For example, if you have 10k followers on Facebook, you are telling your potential customers that 10k people are interested in your products or services. It can be a powerful marketing tool because it gives others the idea that your brand is popular and trustworthy.
21. Optimize Your Paid Ads
When you create a paid ad, it’s important to make sure that the audience you’re targeting is correct and that your ad text is appealing to them. You also need to test different ads to see which ones generate the most clicks and leads.
22. Do A/B testing
A/B testing is to test two versions of the same product/service against each other with the intention of seeing which performs better. When A/B testing website design, usability, UI (user interface) and content, you are essentially trying to see what users like more.
23. Tracking Visitors’ Behavior In Google Analytics Final Thought
Google Analytics can help you understand how visitors interact with your website, including where they come from, how long they stay on each page, and what actions they take. By understanding this data, you can identify which pages are most effective at making visitors send leads or converting them into customers, and make changes to those pages with low conversion rate accordingly.
Hope these tips can help you increase your website conversion rate.