Have you ever searched for something on Google, especially for the commercial keywords, you clicked the links marked with “Ad” and neglected the search results behind it? Yes, it is common for some searchers they pay more attention to the “Ad” results as they’re at the top of the page than organic results. That’s why “Ad” results can attract more clicks.
Google Ads is a good marketing option if you want to promote your products or services, its main advantages are you can get a fast result and you can measure your results and then adjust the ads setting to make it better for your business.
Here are the 10 main reasons we summarize that you should consider using Google Ads for your business website.
Table of Contents
- 1. Increase Leads and Sales
- 2. Get Quicker Results and Easier Than SEO
- 3. Google Ads Complements Your SEO marketing
- 4. Your Competitors Are Using Google Ads
- 5. Increase Brand Awareness
- 6. Easy to Set Up
- 7. You’ll Get a High Return on Investment
- 8. Easy to Measure
- 9. Easy to Target Customers
- 10. Your Ads Can Be Seen by Thousands of People
1. Increase Leads and Sales
Google Ads can help you generate more leads and make more sales for your business. Visitors who click your ads mostly have demand for your products or services. So if you set your ads properly and provide value to them, you can get the leads and then transfer leads to sales.
2. Get Quicker Results and Easier Than SEO
Google Ads are faster than SEO, which means your results will come to you sooner. If you have several experiences with SEO, most probably you know that Google’s Index problem in 2021, which means that your keywords cannot appear in Google SERP although your article or commercial page is good writing and appealing than your competitors.
Meanwhile, it may take 3-6 months for your keyword to rank after index, which means you need more time to see your results. After you see your keyword appear in the Google SERP, it depends on which position it will stick. It’ll again take several months before it is stable.
Therefore, during this period, you don’t know whether your website did good SEO or not because you cannot see the result. From our experience, it may take at least 6 months to observe the SEO results.
Also, SEO is time-consuming and costly. You have to invest much time and energy into SEO.
On the contrary, the result of Google Ads is easy and fast. You can see the keyword position of your page just one minute after you set the ads up. Then you can adjust your keywords position by budget or ads setting.
3. Google Ads Complements Your SEO marketing
You can choose to do both SEO and Google Ads for your business. After doing SEO, you can focus on Google Ads to get some traffic to your website, at the same time, waiting for SEO traffic to increase.
4. Your Competitors Are Using Google Ads
You will likely see the same results as your competitors. You can even use their ads to gauge how well they’re doing so that you know if it’s worth your time and money.
5. Increase Brand Awareness
Google ads are great for building brand awareness. If you’ve just started a new business and don’t have much of an online presence, ads will help spread the word about you and your products or services in general.
6. Easy to Set Up
Google ads aren’t hard to set up. It’s easy and takes only a few minutes of your time. All you need is a Google account and the money to spend on ad space.
7. You’ll Get a High Return on Investment
For the money you put in, you’ll get a high return on investment (ROI), especially if you’re using your ad space for e-commerce sites. That’s because the more money you spend on ads, the more chances that people will buy from you. So Google doesn’t mind giving a lot of traffic to your websites if you have higher budgets and the right setting score.
8. Easy to Measure
If you set up conversion tracking on your site, Google will tell you how many customers are coming from which keywords. It can show you if people are clicking on the ads then buying something or signing up for a service, making it easier for you to see what works best. You can also see your click-through rate (how many people click on your ad) and other important metrics.
9. Easy to Target Customers
You can reach the people with your design. For example, you can target people with locations, languages, devices, ages, genders, and more.
10. Your Ads Can Be Seen by Thousands of People
Google has billions of users each month so your ads are seen by a ton of people. You have the option to display your ad on Google search results, YouTube videos, and more.