If you’re involved in cryptocurrency in any way, you’ll know how competitive and ever-changing the landscape can be. With new coins, exchanges, and technologies emerging all the time, finding ways to stand out and make your mark isn’t easy.
But just as is the case with all other types of online businesses, effective SEO can hold the key to gaining and maintaining a competitive edge.
Crypto SEO is particularly important because not only is the sector comparatively new, but it is also evolving at breakneck speed.
This means that there are still plenty of opportunities to rank for high-profile search terms related to cryptocurrencies, blockchain technology and related topics, which going forwards may become far too competitive.
Effective optimization of web content for SEO isn’t exclusively about enhancing visibility. It is about that, but it’s also about building trust, establishing yourself as an authority in your niche and giving your target audience a reason to take you seriously.
Table of Contents
- The Five Biggest Benefits of Effective Crypto SEO
- The Cornerstones of Effective Crypto SEO in 2023
- Optimize Your Content for the Right Keywords
- Create High-quality Content That Appeals to Your Audience
- Optimize Page Titles and Meta Descriptions
- Use Internal Links
- Monitor and Improve Page Speed
- Monitor Your Backlinks
- Update Existing Content
- Stay Up to Date with Algorithm Changes
- Develop a Link Building Strategy
The Five Biggest Benefits of Effective Crypto SEO
Summarized in brief, the five biggest advantages of an effective crypto SEO campaign are as follows:
1. Increased Visibility
Effective crypto SEO can make your site or service much easier to find, paving the way for increased brand awareness and more potential customers.
2. Building Trust
With a strong and prominent online presence, you demonstrate your authority and legitimacy to your target audience, building priceless trust in the process.
3. More Targeted Traffic
Quality SEO ensures that when someone reaches your website having entered a relevant search term, they’re already interested in what you do.
4. A Better User Experience
SEO is not just about optimizing your website for search engines; it’s also about making your website easy to use and navigate for your visitors.
5. Competitive Advantage
Because the cryptocurrency industry is still relatively new, there is still plenty of room for companies to gain a competitive advantage through SEO.
All is well and good, but where to start with your own crypto SEO strategy as a newcomer to organic search marketing?
The Cornerstones of Effective Crypto SEO in 2023
While planning and launching a crypto SEO campaign can seem like a daunting prospect, the basic principles are actually quite straightforward. Even today, the core ‘rules’ for effective SEO are the same as they have been for some time.
In addition, the same rules apply across almost all industries and sectors – cryptocurrency included.
Optimize Your Content for the Right Keywords
Doing keyword research and carefully selecting relevant keywords to target in your content will help you to rank higher in search engine results and drive more organic traffic.
Tools like SEMrush, Moz Keyword Explorer, SURFER, Google Keyword Planner, Google Search Console, and Wincher can help here.
Create High-quality Content That Appeals to Your Audience
Content should be well researched, with accurate and reliable information that is engaging and informative.
You also need to decide on the exact type of content you intend to provide – general crypto news, tips for investors, tutorials for newcomers, expert insights, technical guides, etc.
Optimize Page Titles and Meta Descriptions
These are the first things that appear on search engine results pages, and they are critical for helping users decide whether to click through to your website.
Use Internal Links
Linking to other pages on your site can help search engines understand the structure of your website and how your content is related.
Monitor and Improve Page Speed
Slow page loading times can hurt your SEO rankings, so it’s important to ensure your pages are loading quickly.
Make sure you are regularly monitoring the backlinks pointing to your website, and remove any links that appear to be spammy or irrelevant.
Update Existing Content
Keeping your content up-to-date helps search engines understand that your content is still relevant and can rank it higher. Something of particular importance for those operating in the rapidly-evolving crypto sector.
Stay Up to Date with Algorithm Changes
Search engine algorithms are constantly evolving, so it’s important to stay up to date with any changes and adjust your SEO strategy accordingly.
Develop a Link Building Strategy
Building quality backlinks to your website from authoritative sources is important for improving your website’s ranking and visibility in search engine results.
All of these may sound like a lot, but nonetheless forms the core of pretty much any effective SEO strategy in 2023.
If you’re unable to handle any of the technicalities or logistics of the above in-house, it may be in the interests of your project to outsource to an experienced crypto SEO specialist.