According to recent statistics, nearly 88% of marketers seem content with video marketing because these social media video campaigns give high investment returns. Besides, Brightcove reports that the video increases organic search engine traffic by 157%.
Similarly, a HubSpot study claims that 83% of video marketers agree that video content increases lead generation. Taking cues from these video content statistics, it can be ascertained that video marketing is a helpful tool to innovatively market products and forge enduring relationships with customers.
Consequently, it can be said that using video marketing is pivotal to increasing your company’s customer base in today’s video-dominated market. Leaning on these customer preferences, the article lists 8 excellent video marketing strategies for small businesses to lead their way in the competitive business environment. Check them out below.
Table of Contents
1. Tell Your Story
Customers won’t fall in love with your brand independently; you will have to give them the incentive to show interest in your company and brand. Try using your business story as an incentive to connect with your audience. Narrate your story of growth and success to pique their curiosity.
You can use online video editors to create compelling videos to introduce your vision, team, and brand. Besides, you can also document the start of your brand to showcase your humble beginnings. Specifically, the purpose is to engage with your audience by sharing your goals, business values, and plans to help customers resolve their everyday problems through your goods and services.
Such videos work wonders in attracting your target audience. Place this video on your website homepage to give new visitors a good enough reason to engage with your brand.
2. Creative Customer Testimony
Customer reviews are valuable in altering customers’ purchasing intent. Customers seek reviews for all products from an Amazon taco holder that costs $1 to a $1,000 smartphone. Therefore, customer testimonies are essential to showcase your credibility and brand value to your potential customers.
Positive customer reviews influence potential clients more than any other form of advertising you may use. Therefore, creating customer testimony videos is recommended, so potential customers hear about the product’s value from existing customers and get assured about their quality.
Now, you can acquire valuable customer testimonies by hosting competitions, polls, or other events. Encourage customers to be creative with their videos and share their experience using a given product or service. Generally, such video editing tactics inspire community building and customer advocacy.
3. Get your Employees in the Spotlight
As a small company, you probably have a tight-knit team that prioritizes serving customers. Highlight these personable, welcoming qualities of your team in the bio videos. Creatively use online video editors to make interactive and engaging video bio introducing the team that makes your company and your brand.
Make sure to include both; professional information, such as their job title and areas of expertise, and personal information, such as their hometown and interests.
Such videos give your company a more human and familiar feel to potential customers just learning about it. Since customers frequently don’t get the chance to meet the team in person, video biographies can be a great way to establish a connection with the company.
To continue to generate customer value, you must occasionally change your product offering. If not, once customers grow weary of your products, they will turn to your competitors. As a result, product innovations must be regularly promoted using video marketing tools to gain maximum customer attention.
By using the best online video editor, you can add stunning visuals and energizing audio to your video and grab your viewers’ attention toward your brand’s most recent developments.
The content of your announcement video should emphasize how you plan to serve customers’ interests with new developments. By highlighting how your new developments are receptive to the specific needs of your customers, you can demonstrate your commitment to individualized service.
Post these announcements on social media sites with high news content, like Facebook and Twitter, to grab maximum attention.
5. Get Influencers Onboard
If you do not have many customer-generated videos as you need to market your brand or product successfully, you may choose to go for Influencer Marketing. It is a popular strategy that brands frequently use to encourage word-of-mouth marketing on social media platforms these days.
Many influencers are producing exciting and compelling content on various social media channels. So, you can quickly expand your audience on channels like YouTube, TikTok, Instagram, and Facebook, using these content producers’ influence and video editing skills. Your product/service will reach more people, which will lead to an improved conversion rate in the long run.
6. Spread Knowledge Through Tutorials
Product tutorials provide an opportunity to demonstrate your small business’s commitment to providing excellent customer service. Use tutorials to demonstrate to customers new applications for the product that they may be unaware of but will find helpful.
The video needs to be in-depth and comprehensive to be successful. Try concentrating on a specific feature, explaining its function, how to use it, common problems, and other valuable tips. Consider the aspects of the video that will best describe your product.
Besides, choose YouTube to host your tutorial videos, as the platform has high viewership for educational content.
7. Try Repurposing Existing Content into a Video Format
Consider content repurposing as recycling old work. By extending or reworking earlier concepts, you can present them in a novel way rather than starting from scratch with new ones.
By doing this, you can discover fresh marketing avenues and expand your target market. You could, for instance, make a brief video out of a blog post to make it better suited for social media.
73% of people prefer to watch a brief video to learn about a product, while 11% would read a text-based article instead. Therefore, if you present the same ideas in both formats, you’ll reach more people than if you presented the ideas in just one.
8. Try Answering FAQs
A common yet effective strategy businesses use to assist their clients is to respond to their questions. You can help customers get more value from your products by addressing common questions in your videos.
As a result, it is thought that their presence in the video to respond to inquiries and explain issues is a strong, approachable method of engaging the audience. Additionally, to make it simpler for viewers to follow along, you can list each question in your video and identify other learning points in text captions.
The best platforms to post such videos include FAQ landing pages and emails, as they fetch maximum traction.
Final Thought
Video marketing is a viral marketing tactic in this social media-dominated business environment. Big and small businesses are bound to invest their time, effort, and money in this direction to gain maximum customer attention, affection, and brand value.
This article thoughtfully brings together the best strategies businesses can employ to improve their video marketing initiatives to gain a competitive advantage globally. Effective and efficient use of these strategies can do wonders in growing business reach, brand image, and customer base.
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