Between the dual rise of TikTok and CTV, video marketing is all the rage these days. But how can your company get on top of this marketing trend? We’ve compiled a list of five strategies to increase your potential for success with video marketing for businesses.
Table of Contents
1. Create a Strategy for Your Videos
It’s best to have a plan in mind before you begin filming and publishing your videos. That way, you’ll create content that aligns with what your target audience is seeking. A video marketing company can help you do that.
You’ll be better equipped to attract an audience and more likely to satisfy their expectations when the video is catered to their interests.
Along with an outline of different topics you’ll cover in your videos, you should also prepare some scripts. Scripts can cut your filming time by as much as half since you’ll already know what you or your team will say.
If you prefer your videos to be more impromptu, identify any critical points you want to make before the camera starts rolling.
Once your videos are ready, you’ll want to follow a publishing strategy. Generally, it’s best to publish a handful at once, then regularly upload additional videos according to a specific schedule.
2. Take Advantage of Video Editing Software
In the past, professional video editing was prohibitively expensive. Companies would often spend tens of thousands of dollars to edit their video content before airing it on local or national television stations.
Today, it’s much cheaper to edit pro-quality videos, thanks to the vast array of software available on the internet. You don’t have to be a professional video editor to use the platforms. Instead, you can pick up a few essential tips and handle the process yourself.
Before publishing your videos, run them through a few edits. That way, your content will appear professional and visually appealing to your audience.
3. Keep Your Videos Short
Many people watch videos when they’re busy doing other things, like working or doing chores. They may click on your video because it catches their attention, but they’re unlikely to stay tuned for longer than a few minutes. Thus, you’ll want to limit the length of most of your videos to five minutes or less.
You should use the first minute – or even the first few seconds – of your video to attract attention. Viewers are more likely to stick around for the entire video if it meets a specific need or if they find it entertaining from the start. If your content is too dry or doesn’t provide the information they expect, they’ll swipe or click to something else.
Long-form videos that extend to 30 minutes or more are appropriate for providing complex information. For instance, if your business focuses on teaching consumers how to perform specific car repairs, a 30-minute video explaining how to perform an oil change makes sense.
For best results, go with a mixture of the two types. Short videos are best for entertainment and generating brand buzz, while long-form videos should provide actionable information and build your credibility.
4. Repurpose Your Video Content
Creating content takes time, so it’s wise to make the most out of all your creations, including video. That way, you build your audience through different channels without having to constantly come up with new ideas.
For instance, you can repurpose a long-form video into several blog articles or even an e-book. You could also cut it into shorter videos that answer specific user questions and post them on your social media feeds.
Think carefully about each video you create and how it could be helpful in your other marketing efforts.
5. Keep an Eye on Your Competition
Lastly, you’ll want to identify your competitors and learn how they use video marketing in their overall strategy. You don’t want to replicate their strategy, but you should look for ways they aren’t meeting the needs of their audience. Then, you can create videos that address those needs and drive more people to your brand.
Remember that your competitors aren’t likely to remain static. Over time, more companies will attempt to break into your market sector and build their success.
Thus, it’s best to pay attention to new trends in your industry. You can do so by regularly reading the news and paying attention to keywords and hashtags that are relevant to your business.
Businesses that take advantage of video marketing, especially in B2C industries, are more likely to generate brand awareness and build a following. Keeping these key tips as you develop your video advertising campaigns will allow you to put your company at the forefront of your customers’ minds.