As you know, lead generation is important to any business, no matter the size or industry. It’s the process of attracting and converting strangers and prospects into leads, and then nurturing those leads into customers and clients.
And while there are a number of ways to generate leads offline, like through networking, trade shows, cold emails, and cold calls, generating leads online is often seen as the most effective method, especially for small businesses.
That’s because when you generate leads online, you can reach a wider audience with less effort and at a lower cost than traditional marketing methods. Plus, you can track and measure your results to see what’s working and what’s not.
So if you’re looking to increase your lead generation from your website, there are generally four ways you can take into consideration: enhance website SEO Traffic, increase Alternative Visitors, better your Calls-to-Action, and improve Landing Pages. The first two ways are increasing traffic, while the latter two methods are improving the chance of transferring traffic to leads.
Table of Contents
- Enhance Website SEO Traffic:
- Increase Alternative Visitors
- Improve Your Calls-to-Action
- Improve Landing Pages
- 21. Use a Relevant and Targeted Headline
- 22. Use Power Words in CTAs
- 23. Make Sure CTAs are Clickable on Mobile Devices
- 24. Keep the Text Concise and Easy to Scan on Landing pages
- 25. Use Images, Videos, or Graphs on Landing pages
- 26. Use a CTA in the Navigation Menu
- 27. Add CTAs to Thank You Pages
- 28. Use Pop-Ups
- 29. Emphasize the Benefits of the Offer on Landing pages
- 30. Use Social Media to Promote Landing pages
- Final Thought
Enhance Website SEO Traffic:
One way to increase lead generation from your website is by driving more targeted traffic to your site through search engine optimization (SEO).
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs), which will ultimately result in more web traffic. And the more web traffic you have, the more leads you’re likely to generate.
1. Keep SEO in Mind When Creating Content for Your Website
Google like clear, deep and useful content in your niche. If you write an article with 300 words, Google will likely not show your result on the first page. You should be aiming for at least 1000 words when writing blog posts.
Try to include a lot of relevant keywords throughout the content as well, but don’t stuff them in there, use them naturally. You can also add alt text to images, which is another great way to include keywords.
2. Mobile Friendly
Make sure your website is mobile-friendly as well. Google now ranks mobile-friendly websites higher than those that aren’t, so it’s important to make sure your website is responsive and can be viewed on all devices.
3. Rank Your Commercial and Informative Keywords Higher with SEO
Use keyword research to find out which keywords your target audience is searching for, and then use those keywords throughout your website. Include them in your titles and headers, meta tags and descriptions, images, and alt text, and content. You can also use other SEO best practices, like building backlinks to your site, creating informative and keyword-rich blog posts, and optimizing your website for mobile.
It is not easy to rank keywords. You need to analyze search intention and then create deep content to meet searchers’ needs and further, you should make you differentiate from your competitors to make you stand out.
Increase Alternative Visitors
You’d better increase the traffic sources besides SEO, like Google Ads, Instagram, Pinterest, LinkedIn, Twitter, Facebook, Reddit, YouTube, etc.
This traffic can be a supplement to your SEO traffic, which will also increase your leads.
4. Google Ads
Google Ads is a type of paid advertising that allows you to place ads across the Google network. These ads are displayed when people search for terms related to your product or service, which makes them highly targeted and more likely to result in a conversion. You can use Google Ads to drive traffic to your website, increase brand awareness, and generate leads.
You can search your niche on Instagram to check if your products are being talked about. If they are, you can join the conversation and start promoting your products or services to a wider audience. You should also consider using Instagram ads, which allow you to target users by location, demographics, interests, and more.
Pinterest is a visual platform that allows you to create and share “boards” full of images, which can be anything from recipes to home decor to fashion.
You can use Pinterest to drive traffic to your website and generate leads by creating boards that are relevant to your products or services. For example, if you sell beauty products, you could create a board with beauty tips and tricks, or if you sell home decor, you could create a board with home decorating ideas.
LinkedIn is a social network for professionals. You can use LinkedIn to generate leads by creating a company page and sharing content that is relevant to your target audience.
You can also use LinkedIn ads to target users by job title, seniority, company size, and other factors.
Twitter is a social network that allows you to share short messages, or “tweets,” with your followers. You can use Twitter to generate leads by sharing content that is relevant to your target audience and including a CAT in your tweets.
Facebook is a social network that allows you to share updates, photos, videos, and more with your friends and followers. You can use Facebook to generate leads by creating a business page and sharing content that is relevant to your target audience.
Reddit is a social news site that allows users to submit and vote on content. You can use Reddit to generate leads by sharing content that is relevant to your target audience and participating in discussion threads.
YouTube is a video-sharing site that allows you to upload and share videos. You can use YouTube to generate leads by creating informative videos about your products or services and including a CAT in your videos.
Improve Your Calls-to-Action
Calls-to-Action (CTAs) are elements on your website that encourage users to take a specific action, like subscribing to your email list, downloading a white paper, or sending you a lead.
12. Keep CTAs Clean and Simple
The best CTAs are short, sweet, and to the point. Users should be able to understand what you want them to do, and they should be able to do it with just a few clicks.
13. Make Sure Your CTAs are Visible
Your CTAs should be prominently displayed on your website so that users can see them and act on them. They should be placed above the fold, or in other words, they should be visible without users having to scroll down.
14. Use Strong Verbs in Your CTAs
Your CTAs should use strong verbs that encourage users to take action. For example, instead of using a CTA like “learn more,” you could use a CTA like “download our white paper.”
15. Use Images in Your CTAs
Images can be used to grab users’ attention and encourage them to click on your CATs. For example, you could use an image of your product with a CTA that says “try it now.”
16. Use Eye-popping CTA Colors
The color of your CTA can also help to grab users’ attention and encourage them to click. Use colors that contrast with the rest of your website so that your CTAs stand out.
17. Make a Clear Value Offer
Your CTA should include a clear value offer that tells users what they will get by taking action. For example, if you’re offering a free white paper, your CTA could say “download our free white paper.”
18. Test Different CATs
Don’t be afraid to experiment with different CTAs to see what works best for your website. Try different CTA copy, colors, and placement to see what gets the most clicks.
19. Utilize A/B Testing
A/B testing is a method of testing two different versions of a web page to see which one performs better. You can use A/B testing to test different CATs to see which one generates more leads.
20. Place a CTA on Every Page (where possible)
Every page on your website should have a CAT, especially for commercial pages where you need customers to send you leads.
Improve Landing Pages
Landing pages are pages on your website that are designed to convert visitors into leads. A good landing page will have a relevant and targeted headline, compelling copy, and a strong CTA.
21. Use a Relevant and Targeted Headline
Your headline should be relevant to the offer you’re promoting and it should target your ideal customer. For example, if you’re promoting a white paper on lead generation, your headline could be “The Top 10 Ways to Generate More Leads from Your Website.”
22. Use Power Words in CTAs
Power words are words that evoke an emotional response and can be used to increase conversions. Some examples of power words include “free,” “instant,” and “guaranteed.”
23. Make Sure CTAs are Clickable on Mobile Devices
More and more people are using mobile devices to browse the web. If your website is not optimized for mobile, you could be losing out on potential leads. Make sure your CTAs are visible and clickable on all devices.
24. Keep the Text Concise and Easy to Scan on Landing pages
Users should be able to quickly scan your landing page and understand what it’s about. To make your landing page easy to scan, use short sentences, bullet points, and clear headlines.
25. Use Images, Videos, or Graphs on Landing pages
Images, videos, and graphs can be used to break up the text on your landing page and make it more visually appealing. They can also help to explain your offer and improve the user experience.
Adding a CTA to your navigation menu is a great way to encourage users to take action from any page on your website. For example, you could add a CTA that says “Request a Demo” in your navigation menu.
27. Add CTAs to Thank You Pages
Thank you pages are the pages users are taken to after they take action on your website, such as filling out a form or making a purchase. These pages present an opportunity to encourage users to take additional actions, such as signing up for your email list or following you on social media.
28. Use Pop-Ups
Pop-ups are small windows that appear on top of a web page and usually contain a CTA. Pop-ups can be effective in getting users to take action, but they can also be annoying if they’re not used properly. If you decide to use pop-ups on your website, make sure they’re relevant and not overly intrusive.
29. Emphasize the Benefits of the Offer on Landing pages
Users are more likely to take action if they can see the benefits of taking your offer. Make sure the benefits of your offer are clear on your landing page. For example, if you’re offering a free white paper, make sure it’s clear that users will be able to download it for free.
30. Use Social Media to Promote Landing pages
Social media is a great way to promote your landing pages and increase traffic to your website. You can use social media to share your landing page with your followers and encourage them to take action.
It’s important to track the results of your lead generation efforts so you can see what’s working and what’s not. You can use Google Analytics to track the number of views and conversions for each of your landing pages. You can also use A/B testing to test different versions of your landing pages and see which one performs better.