Are you struggling to generate leads for your real estate business? It’s easy to stagnate in a market with so many options, turning people off when trying to sell their homes. Real estate video marketing can help grow your social media and require forward-thinking and a mentality that embraces new ideas.
Luckily for you, we’ve compiled this list of 10 marketing ideas that will help you stand out from the crowd. Implementing these strategies into your real estate business will help you stand out from the crowd.
Table of Contents
- 1. Be Honest With Your Clients
- 2. Be Your Own Brand
- 3. Create a Video Marketing Account on Social Media
- 4. Connect with Social Media Influencers
- 5. Be Consistent & Reliable with Your Marketing
- 6. Use Infographics
- 7. Create a Branded Hashtag
- 8. Get creative
- 9. Use Social Sharing Tools
- 10. Keep it Fresh
- Final Thought
1. Be Honest With Your Clients
There’s an old saying, “If you have to tell people something, it’s not good. This applies to your marketing. If you are telling your clients that you are giving them a 20% discount when it isn’t, chances are they will find out.
Instead, it is better to let them know ahead of time, like on social media, that there will be no discount and if they want one, they can come back another day and ask for one. You can even hold a special sale for the day you advertise it and give them a discount.
2. Be Your Own Brand
It is important to have a unique style and identity for your marketing, whether that’s a tagline or your logo. Without it, you won’t be able to build emotional connections with your customers, and the business will not be as successful.
When thinking about what this looks like, think carefully about how you want people to feel when interacting with you.
Does the logo give them a sense of excitement or anxiety? Is it memorable enough that they will remember it weeks later? How do they feel after they use certain services or purchase certain products? If you can’t answer this question objectively, you should probably change something.
3. Create a Video Marketing Account on Social Media
Creating a video is a great way to tell your story and establish yourself as trustworthy. However, if you don’t create the content yourself, it can be hard to ensure that it is high-quality and has the best footage there.
If you are looking to grow your real estate business, investing in your video marketing could be an effective way. You can use a real estate video editor and create videos and post them on social media like Instagram, YouTube, or Facebook to make your business more accessible to potential clients and customers.
4. Connect with Social Media Influencers
As you have probably heard before, “80% of the world’s information is now online”. This means that there is a lot more information than you can process, which means people will gravitate towards your real estate business when looking for services or products.
When you start reaching out to influencers in your industry via social media, you will find that it becomes easier for potential clients to find and connect with your brand. This can also give you access to different customers who are not connected with those you already service.
5. Be Consistent & Reliable with Your Marketing
Make sure that you are committing to a regular schedule for your marketing. If your real estate business is based on you selling homes, then you must show up to every meeting with a potential customer. This will show them that you mean business and are a viable option for them.
Set goals for yourself and meet them, even if it’s months down the road. If you commit yourself, then there is less chance that these goals will slip through the cracks. Consistency with your marketing can do wonders for business growth and leads.
6. Use Infographics
One of the easiest and most effective ways to communicate your brand is with an infographic. Infographics are great for visually communicating information for your business to potential clients, customers, and even friends. It is important to be logical with how you present your information but also creative enough that it grabs their attention.
7. Create a Branded Hashtag
Many companies use hashtags as keywords to search on social media, but it is also a great way to generate awareness and promote your brand. Create your own, or if you already have one, keep it going throughout the day just by replying to your customers’ posts with the hashtag. Your customers will remember it when they look for you on social media later.
8. Get creative
If you want to grow your real estate business, you must stay on top of trends in the industry and adjust your brand accordingly. If people are hesitant about taking risks in the real estate market, you need to try new things with branding. If you want your business to be successful, you start experimenting with different advertising and marketing.
9. Use Social Sharing Tools
Speaking of social media tips, one of the best things that you can do is to be consistent with how you use social media platforms. Being on them all the time will result in you having an active presence, and also lead to a very active community.
Using social sharing tools like Hootsuite or Buffer allows you to schedule posts and promote your business throughout the day from one central location. This can help you stay on top of what is going on in your industry which is critical if you are trying to grow your real estate business.
10. Keep it Fresh
Once you have been able to build a brand, the next step is to keep things fresh and interesting. Remember that brands are meant to be persistent because they stick out from the rest of the crowd. You can do this in a few different ways, some of which will be covered in other social media tips, but for now, you mustn’t just rely on the same style of images repeatedly.
Overall, social media tips for real estate companies are hard to come by. If you want to grow your business, you will have to reach out to the audience online and offline. Try adopting some of these tips and see how they work for you. Some of the best real estate agents we know put a lot of time and money into their marketing.
This is because it makes them more credible as a realtor in their area, which means that potential clients will want to work with them. When you invest in your marketing, it will be easier for people to find you and give them a reason to do business with you.