Why Email Marketing is Important? (17 Reasons)

Email marketing is one of the most powerful marketing strategies that a company can use to interact with its customers. If you own a business or are the owner of a website then email marketing will help your customers or visitors engage with your company, product, or service.

Here are the top 17 reasons for email marketing’s importance and how it might benefit your business.

1. Can Reach Large Audience

You can send emails to whoever you want, better to those who have an interest in your products or services. 

Email isn’t limited to only certain demographics like most online platforms are. Meanwhile, anyone with an email address can sign up for your list, which means you’re reaching a much larger audience than if you were just using Facebook Ads or running Google Ads.

2. Almost Everyone Uses Email

Today, it’s rare to see someone who doesn’t check his or her email daily. Even though your potential buyers don’t check their email regularly, they will eventually see your messages if they open their email.

3. Email is Immediate to Reach Your Audience

When someone signs up for your email list, you gain direct contact with that person. You can send messages to your subscribers any time, and as long as your list is opted-in (which means they choose to receive email from you), those messages will be sent directly into their inboxes.

That means even if your target audience is out having coffee with friends or attending a conference in another country, you can still send them an email message. And they’ll see it when they check their inboxes.

4. Mobile Allows People to Check Emails Immediately

Email is an easy way to reach mobile customers. When you send your email campaign, many people will get notified in their mobile in their pocket, giving you the potential to reach them even when they aren’t in front of their computers. Is that amazing?

5. People Engage with Emails

People are more likely to open and read your email if your content is relevant and interesting, then they’ll be directed to your website to read the detailed information you push in the email, which may lead them to conversion.

6. Increase Your Lead Acquisition

Email marketing can also help you gain new leads and grow your email list. 

For example: if you run a blog about the latest in men’s fashion, and your website is getting some traffic, but not enough for people to take action (like filling out a form or buying something).

You could put a pop-out form when a visitor wants to leave and close your page. You should present value and convince the visitor why he or she should sign up to your email list. 

That way, if they find the information you share is valuable, they’ll consider signing up for your email list because it is what they want or you can solve their problems.

A long-time-engaged email list is a sign of trust and loyalty, and it will make them more likely to buy from you.

7. Increase Your Sales

Once you have an active email list, you can use it to sell your products or services. When customers receive emails from a business they trust, they’re much more likely to click on links in messages and make purchases.

Those sales come from people who have already been thinking about buying your products because you constantly send valuable content to your readers.

8. You Can Track Your Results

One of the main benefits of email marketing is that you get to measure how effective it is. You can do this by gathering information about open rates and click-through rates. 

If a newsletter doesn’t get opened or read, you can figure out why and change what you’re doing to keep readers interested.

These are the feedback from potential customers. Their behavior tells you if they’re engaged in the content in your email marketing. With these data in hand, then you can improve the ones that aren’t doing as well by making them more engaging or using a different subject line.

9. Together with Other Online Marketing Strategies

You can invest in email marketing, together with other marketing strategies, such as SEO, Google Ads, Linkedin search, and Facebook ads. Then compare the turnout of email marketing with others.

10. You Can Create Personalized Content with Template

You can reach your audience at the designed time with personalized emails. It’s easy to implement them with email marketing tools.

Just set up a series of rules, like “send this message to the person who has been on my mailing list for over a year and their last order was worth $1000 or more”.

You can create your email template by putting the first name of your audience at the beginning of email writing. This way can increase the opening rate of your email. Also, you can group your audience by gender, age, business scale, location, etc. 

After that, you can automatically send emails to the groups you want, and the customized content you would like. 

11. Low Cost

The low cost of email marketing tools is another factor that makes it so effective at building relationships with your email lists. 

Unlike Google ads or Facebook ads, which can become expensive due to competition and cannot last if you stop them, an email marketing tool is affordable to buy and your audience will be more specific if they engage for a long time.

12. A High ROI

Email marketing has been shown to have a high return on investment. As you know, those who subscribe to your email list are most probably interested in your products or services, so when you constantly send emails to them, the chance of their engagement would be high.

If someone unsubscribes from your list, you won’t unnecessarily keep sending them messages. This means that your emails are reaching the right people, which is why email marketing has such a high ROI.

13. Increase Brand Awareness

The reason email marketing is so effective at building relationships with people is that the more frequently you send messages, the more familiar your target audience will know your brand.

That means that even if they don’t remember specific products or services you offer, they’ll know that you’re trustworthy and reliable, which are the base of any business relationship.

If your audience remembers you, you’ll be the first person they think of when looking for a product or service like yours.

That’s why using email marketing to increase brand awareness is a good choice to repeat and reminder what you can offer to your potential customers.

14. Send Traffic to Your Website

Email marketing can also increase your brand awareness by sending traffic to your website.

Even if you send only one email every couple of weeks, each message includes a link that subscribers can click to visit your site.

The more subscribers you have, the more people will click on links in your emails, all leading them back to your website.

15. Stay in Contact with Your Potential Customers

You can keep your clients informed with the latest news and upcoming events of your company. You can also inform them about your new products or services or the price change of them, or even ask them to review their experience with you and receive feedback. 

With email marketing, it’s easy for you to keep in touch with your audience and be part of your client’s business.

16. Easy to Use

Email marketing is easy to use and isn’t time-consuming. For example, setting up an email list only takes a few minutes and once it’s ready you can easily add emails yourself or send automated emails to your subscribers without having to go through a designer.

17. You Can Control the Entire Process

You have complete control over the process from start to finish, which means it’s simple to make changes as you go. You can test different designs and headlines for your email, or alter the content if necessary.

There are a lot of email marketing tools out there that you can use to grow your business by reaching customers in real-time. 

Final Thought

Your email list is an asset. Email marketing is important because it helps you gain and maintain customer contact, grow your email list and reach them in real-time. Furthermore, it helps you build trust with your potential clients, help you create brand awareness, and finally increase your sales.