Instagram has become a good place for many brands’ social presence, as it has millions of users around the world and is a great platform for sharing photos, and videos and connecting with people. However, getting real followers on Instagram can be difficult.
In this article, we will discuss some tips that can help you get more real followers on Instagram.
Table of Contents
- 1. Optimize Your Instagram Account
- 2. Put Instagram Account on Your Website and Other Social Media
- 3. Know Your Target Audience
- 4. Post Content That Followers Want to See
- 5. Create a Brand Voice and Aesthetic
- 6. Post Interesting Content
- 7. Optimise Your Captions
- 8. Use Keywords to Appear in Searches
- 9. Use Hashtags
- 10. Post Regularly
- 11. Get Local Followers
- 12. Engage with Your Followers
- 13. Follow Your Competitors’ Followers
- 14. Work with Larger Instagram Accounts in Your Field
- 15. Focus on Quality Followers and Avoid Fake Followers
- 16. Use Instagram Ads
- Final Thought
1. Optimize Your Instagram Account
The first step to increasing your followers on Instagram is to optimize your account. Make sure that you have a profile picture and a good bio. Remember it is the first page your followers will see. Without a good bio, how should they trust your brand?
2. Put Instagram Account on Your Website and Other Social Media
Another tip you can do is to promote your Instagram account through the other social media platforms you use. This can be as simple as including links to your Instagram page in all of your other social media profiles, or even using it as a profile picture on some other platforms. You can also embed your Instagram account into your website, so that anyone who visits your site will be able to see your photos and can follow you if they are interested.
3. Know Your Target Audience
The next step to increasing your followers on Instagram is to get to know your audience. This means knowing what type of content they like and are interested in, as well as their age group and any other demographic information that may be relevant.
By getting to know your target audience, you will be better able to create content that appeals specifically to them. This will make them more likely to follow you and also share your content with their own followers.
4. Post Content That Followers Want to See
Then post content that your followers will find interesting and engaging. This means posting photos and videos of things that are relevant to your brand or industry, and that people would actually want to see. This could include light-hearted images of company events, behind the scenes footage, or even tips and advice related to your field.
5. Create a Brand Voice and Aesthetic
Keep in mind to create a brand voice and aesthetic that will appeal to people who are interested in your products or services. This can be done by using consistent colors, fonts, and wording throughout all of your social media profiles and content.
Having a clear branding strategy will help you to stand out from the other businesses on Instagram, and also make it easier for people to recognize your brand and connect with you.
6. Post Interesting Content
If you want to get more followers on Instagram, then you need to post interesting and engaging content. People are more likely to follow you if they see that you post interesting and useful content. You can share photos, videos, tips, and anything that you think will be interesting and useful for your followers.
7. Optimise Your Captions
In order to optimize your captions, make sure that they are interesting and engaging. Ask questions, tell a story, or use emojis to add personality to your posts. Captions that are boring or too long will likely not hold people’s attention, so make sure that you keep yours short and sweet.
8. Use Keywords to Appear in Searches
Use the right keywords in your posts and descriptions. This will help your account to be more visible to people searching for relevant content, which can make it easier for potential new followers to find you. Using popular keywords related to your industry can be a great way to get more followers on Instagram.
Hashtags are a great way to increase your visibility on Instagram and get more followers. You should use relevant hashtags that relate to your brand or business. When you use relevant hashtags, it will be easier for people to find your content and follow you.
10. Post Regularly
If you are not posting regularly, you run the risk of missing out on potential followers who may have been interested in following you, but lost interest after going several weeks without seeing any new content from you. You should aim to post at least once a day, so that people who are interested in what you do will always have something new to see from you.
11. Get Local Followers
If you want to get more followers from a specific location, try posting content that is relevant to that area. There are many people who are interested in following brands that are based in their city or country.
For example, if you are trying to get more followers from a specific city, try posting photos of local landmarks or events that are happening in the city. You can also share content from other users who are based in your area as well.
Another way to target local followers is by using location-based hashtags and geotags on your posts. This will help you reach people who are located near you and are interested in what you have to offer.
12. Engage with Your Followers
Another important tip for increasing your followers on Instagram is to engage with them. Like and comment on their’s posts, share their content, and make sure that you are also interacting with them. Reply to questions, leave encouraging comments, and try to be genuine in your interactions. This will help you build good relationships with them.
13. Follow Your Competitors’ Followers
Following the followers of your competitor can be a good way to reach new people who are interested in the same thing as you are. Simply find a list of your competitors’ followers and start following them yourself. Some of them may follow you back if they find you’re interested and trustful, and you will have increased your reach and potential for getting new followers.
14. Work with Larger Instagram Accounts in Your Field
Another way to increase your followers on Instagram is by working with larger accounts that have a lot of followers. Make sure you both are the same thing in common, that is to say, make sure most of their followers have a demand for your products. You can do this either by collaborating with the account, or by paying them to promote you.
15. Focus on Quality Followers and Avoid Fake Followers
Your account will be affected if you get fake followers. This is because people will eventually realize that you have fake followers and they will stop following you. Additionally, your account may be suspended if Instagram finds out that you have purchased fake followers. So, it is important to avoid this at all costs.
16. Use Instagram Ads
You can also use Instagram ads to get more followers. You can target your ads to people who are interested in the same thing that you are promoting. This will help you get more targeted traffic and increase your chances of getting more followers.
By following these tips, you can increase your chances of getting more real followers on Instagram. Remember that it takes time and effort to build up a following on any social media platform, so be patient and keep at it. If you keep producing quality content and engaging with your audience, you will eventually see your follower count start to rise.