Instagram has become the go-to platform for marketers that want to effectively engage with large-scale audiences. Its wonderfully designed feature allows users to express their creativity in their own way.
There are more than a billion Instagram users, which further solidifies the platform’s potential for turning individuals into overnight Instagram stars. However, if you are just starting out it might be extremely difficult to make it among the big names on Instagram.
To help you on this journey, we compiled a list of tactics that will help you enter 2023 in style.
Table of Contents
1. Use the Right Tools
As soon as you launch your Instagram campaign, it’s wise to closely monitor its performance. To do this, you can use various tools to gather info and metrics. With the right data at your disposal, you can tweak and improve your whole Instagram marketing strategy.
Going on, you should also look for all the free IG tools that might help you get started and see where your social media is at. There are tools that allow you to anonymously view and download Stories, create grids for free and so much more.
2. Team Up with Influencers
Influencers are the stars of every social media platform. They have the capacity to transform your whole channel and drive a lot of traffic your way. There are various influencers out there and each one specializes in a particular field.
For instance, if you are a fashion brand and you want to raise brand awareness you should look for influencers that specialize in fashion. The price you pay for influencer collaborations will mainly be determined by their following. The more people they are followed by, the higher price you are going to pay.
However, going for the most followed influencer might not be the best option. These influencers are extremely busy and won’t have enough time to dedicate to your brand. Opt for influencers with a medium following so that they can dedicate enough time to your business.
3. Host Giveaways
Giveaways and contents are amazing ways to boost your online presence fast. From time to time, host challenges on your profile and let your audience battle for a freebie. You can do this via quizzes or any other method you think will generate a lot of buzz.
In addition to that, it might not be a bad idea to run promotions from time to time to incentivize clients to make a purchase.
4. Focus on Your Content
Your content output is what grows your channel. If you are not a skilled content creator, consider hiring one. Instagram content is quite unique as it’s mostly visual. If you have the talent for creating stunning visual content, go for it and try your luck on your own.
It’s also important to mention that you should always have at least 2 months worth of content. This will allow you to deploy a better strategy and keep your followers engaged constantly.
Besides the content, you should also actively engage with your followers on Instagram. Feedback can always be valuable and the comment section might be the best place to gather it. Negative or positive, feedback is important and you should use it to determine whether your Instagram profile is heading in the right direction.
Hashtags are Instagram’s most beloved feature. They have the capacity to transform each Instagram post and make it a whole lot cooler. You can either go with trendy hashtags or develop branded hashtags exclusive only to you.
If you are out of ideas and can’t find the right hashtags for that particular post, you can always look for hashtag generators. These tools are usually free and all you have to do is just insert a couple of keywords and you will receive a hashtag tailored to your needs.
Final Thought
Marketing can be quite difficult. But, if you find yourself on a platform such as Instagram, its features will guide you toward success. That being said, as soon as you deploy your strategy, start monitoring it instantly. Even though Instagram marketing can be quite cheap, you are still risking profit losses if you continue with a marketing strategy that doesn’t fit your needs.
If you are planning to try your luck on Instagram, make sure you follow the tactics we outlined to ensure success.
