15 Tips to Increase Pinterest Followers

Inspiration and discovery start on Pinterest. Users can explore ideas in every category imaginable, from style and travel to food and technology. Tap into this powerful platform by following the tips below to increase your Pinterest followers.

1. Know Your Target Audience

The first step to increasing your Pinterest followers is to understand who exactly you’re trying to reach. Are you a fashion designer looking for more exposure? Or perhaps you’re a wedding planner hoping to expand your client base? Knowing who your audience is will help inform what type of pins you should create, how often you pin and where to find them.

2. Make Your Website is “Pinnable”

If you want to get more followers on Pinterest, it’s important to make sure that your website is “pinnable.” This means that users should be able to easily pin your content to their own boards. To do this, be sure to include large, high-quality images on your website, and make sure that each image is properly tagged with relevant keywords. 

You can also add a “Pin It” button to your website, which will make it even easier for users to share your content. By making your website more pinnable, you can encourage users to share your content and attract new followers to your account.

3. Optimize Your Profile

Your Pinterest profile is your opportunity to make a great first impression on potential followers. Be sure to fill out your profile completely, and include a link to your website or blog. If you have a business, you can also include your contact information, so that people can easily get in touch with you.

Choose a profile picture that represents you or your brand, and write a brief but compelling bio that tells users what they can expect to find on your boards. By optimizing your profile, you’ll be more likely to attract new followers and get more engagement on your pins.

4. Promote Your Pinterest Account

You can share your pins on social media, and use hashtags to get more views.

You can also run ads on Pinterest, or participate in influencer marketing campaigns to reach a wider audience. By promoting your account in a variety of ways, you’ll be more likely to attract new followers and increase your engagement levels.

5. Be Active and Engage on Pinterest

As you can understand, you need to be active on the platform to increase your Pinterest following. This means posting new pins regularly, commenting and liking other users’ pins, and repinning content from others. The more active you are, the more likely people are to take notice of you and follow your boards.

To get started, try creating at least 10 original pins per day. Not only will this help you get noticed, but it will also give your followers a reason to keep coming back to your page. Try to mix up the content you post as well, so that your boards are filled with a variety of interesting pins.

In addition to posting your own content, be sure to engage with others on Pinterest. Repin content from users who have similar interests, and leave thoughtful comments on their pins. You can also collaborate with other users by joining group boards—a great way to broaden your reach and get your content seen by more people.

6. Create Compelling Visuals

In order to increase your Pinterest followers, it’s important to create content that is both engaging and visually appealing. One of the best ways to do this is by crafting compelling infographics, videos, and other forms of rich media. These types of visual content are much more likely than simple images or text to get noticed and shared by users.

When creating infographics, be sure to include a clear and concise message, and use high-quality visuals to support your argument. You can also promote your infographics on your other social media channels, or on your website or blog. By getting more eyes on your content, you’ll be more likely to attract new followers and get your pins repinned.

7. Follow Your Competitor’s Followers

You can also get more followers by following your competitor’s followers. Find out who is following your competitor, and then follow those users yourself. Some of them will likely follow you back if you publish interesting things regularly.

8. Utilize the Search Bar

The Pinterest search bar is an often overlooked tool that can help you to increase your followers. Simply type in a keyword or phrase related to your niche, and then you can find the long tail keywords that you need to optimize your pins for. You can also find out what topics are popular in your niche, and use those ideas to create content for your own boards.

9. Use Pinterest Sections

Pinterest sections are a great way to categorize your content and make it easier for users to find the pins they’re looking for. By creating sections on your boards, you can help users to navigate your content more easily, and you can also increase the chances that your pins will be found in search results.

10. Start Your Own Group Board

Group boards are a good way to collaborate with other users, and they’re also a great way to get your content seen by more people. To start your own group board, simply create a board and invite other users to contribute. You can also search for existing group boards that you can join.

Be sure to promote your group board to attract new members, and work with other users to get your pins repinned and seen by a wider audience. With some hard work and strategic planning, you can use Pinterest to increase your followers and grow your online presence.

11. Revive Old Pins

Another strategy for increasing your followers on Pinterest is to revive old pins. Simply take older, high-performing pins and reshare them on your boards. You may find that these older posts are still getting a lot of engagement, even though they may have been posted long ago. By reviving and repurposing your best content, you can ensure that your pins are seen by a wider audience and attract new followers.

12. Pay Attention to How You Name Your Boards

The way you name your boards can have a big impact on how successful they are. When naming your boards, be sure to use keywords that accurately describe the content. This will help users to find your boards when they search for relevant keywords. In addition, try to keep your board names short and to the point. Long, descriptive board names can be difficult to read and may discourage users from exploring your content.

Overall, paying attention to the details when it comes to naming your boards is an important part of increasing your followers on Pinterest. 

13. Join Pinterest Groups

Groups are a great way to connect with other users who share your interests, and they can be a valuable source of information and inspiration. When joining groups, be sure to participate in the discussion and share high-quality content. By being an active member of the group, you’re more likely to gain new followers and get your content seen by a wider audience.

14. A/B Test Your Pins

A/B testing is a simple but effective way to know which way is better. Try creating two different versions of the same pin, and then see which one performs better. You can test different images, headlines, descriptions, or even call to action buttons.

Over time, you’ll be able to determine which types of content are most successful with your target audience. By A/B testing your pins, you can fine-tune your content strategy and ensure that your pins are more likely to be seen and shared by users.

15. Be Consistent

Finally, keep consistent. This means posting new pins on a regular basis, and interacting with other users on the platform. By being active and engaged, you’ll be more likely to attract new followers and get your pins seen by a wider audience.