You may have already seen many small businesses are hard to go through the Covid-19 because small businesses are easy to fail.
As an owner or digital marketing manager in a small business, you may have realized that increasing your website traffic to gain customers is an efficient way to your business. Here are some tips that may help.
Table of Contents
1. Create High-quality Content
Creating high-quality content is the most important way to increase your website’s SEO traffic. This is because people are looking for information that is valuable and relevant to their needs.
Meanwhile, Google loves deep content and if you can consistently provide content that meets visitors’ search intent as well as high quality, you can appear in a high position for keywords on Google. Therefore, you can get more potential customers.
To create high-quality content, you need to know your customers well. What are their needs for your products or services? What are their pain points? Once you know this, you can create content that addresses these needs and solve their problems.
Another important thing to keep in mind is to make your content easy to read and understand. Use simple language and short sentences. No one wants to read a wall of text.
Meanwhile, don’t forget to promote your content. Share it on social media and other platforms. This will help you reach a wider audience and get more website traffic.
2. Have a Mobile-friendly Website
Make sure your website is easy to use on a mobile device. This will help you increase website traffic and conversions. This is because more and more people are using their phones and tablets to access the internet.
If your website isn’t mobile-friendly, you’re likely losing out on a lot of traffic. People will simply leave your site and go to a competitor’s site that is mobile-friendly.
3. Keep Your Website Safe and Secure
Keeping your site safe and secure means having an SSL certificate and keeping your software up to date.
An SSL certificate is a small piece of data that encrypts information between your website and the visitor’s browser. This helps to keep sensitive information, such as credit card numbers, safe from hackers. You can get an SSL certificate from your web hosting provider. Once you have an SSL certificate, you need to install it on your website.
You should also keep your software up to date. This includes things like your content management system (CMS) and shopping cart software. Many of the necessary updates can be done through cPanel. If you do not have it, you should get it since it comes at an affordable cost.
Outdated software can have security vulnerabilities that hackers can exploit. By keeping your software up to date, you’ll help to keep your site safe and secure.
4. Increase Your Website Traffic by SEO
After you have good content put on your website, you need to optimize them for search engines (SEO). This means that you need to make sure your commercial or blog pages appear as high as possible in the search results.
There are a number of things you can do to optimize your site. First, choose the right keywords – large search volume but low competition, and include them in your page titles, headings, and the body of your text.
Make sure your site is well-organized and easy to navigate. This will help search engines index your pages and make it easier for people to find the information they’re looking for. Also, you need to build quality backlinks to increase your website domain authority to rank your keywords.
5. Run Google Ads
Another way to increase website traffic is to run Google ads. This can be an effective way to reach more people.
6. Add Your Business on Google My Business
Google My Business is a free listing that shows up when people search for businesses in their area. By adding your business to Google My Business, you’ll increase your chances of showing up in the local search results.
7. Use Social Media
For business intention, you need to create accounts on social media platforms like LinkedIn, and Youtube if you’re B2B business. Others, like Instagram and TikTok, are better for B2C business. Once you’ve chosen the right platform, you need to create quality content that resonates with your audience.
8. Make Good Use of Email Marketing
Email marketing helps you to reach people who are already interested in what you have to offer.
To do this, you need to build a list of email subscribers. You can do this by offering something for free, such as a whitepaper or an ebook. Once you have a list of subscribers, you need to create the quality email content. This means writing emails that are interesting and relevant to your audience.
You should also make sure to send your emails regularly. This will keep your list engaged and interested in what you have to say.
9. Make Good Use of Video Marketing
Video marketing is a good way to engage with your audience. You need to create quality videos that are interesting and relevant to your audience. You should also make sure to promote your videos through social media and email marketing.
There’re 7 types of videos you can create:
- Explainer Videos
- Testimonial Videos
- Animated Videos
- Live-action Videos
- Educational Videos
- How-to Videos
- Brand Videos
Final Thought
There are a number of ways to increase website traffic. By creating high quality content, optimizing your site for SEO, using social media, running Google ads, and using email marketing and video marketing, you can reach a wider audience and get more website traffic.
However, it’s important to remember that quality is more important than quantity. It’s better to have 100 engaged visitors than 1,000 unengaged visitors.
Focus on creating quality content and providing a good user experience, and you’ll be able to increase website traffic and achieve your business goals.
